Job Description

MetroLagoons is growing fast, and we are looking for motivated individuals to grow with us! If you are an energetic and enthusiastic professional. Come join the team at the best lagoons in the United States!

Job Summary– Digital Marketing Manager- The Digital Marketing Manager will play a key role in enhancing brand awareness and driving website traffic. The ideal candidate will have a strong understanding of current marketing tools and strategies, with the ability to lead integrated digital marketing campaigns from concept to execution. This role requires an outstanding communicator with excellent interpersonal and analytical skills.

Responsibilities Includes:

• Plan and execute all digital marketing efforts, including SEO/SEM, email marketing, and advertising campaigns.
• Develop, create, and manage engaging website content that aligns with the brand strategy and meets the needs of various stakeholders.
• Build and maintain WordPress websites.
• Collaborate with internal teams to design landing pages and enhance user experience.
• Partner with the marketing manager and creative team to develop effective messaging strategies and create compelling email content.
• Ensure adherence to email best practices and standard naming conventions.
• Evaluate and leverage web metrics to maximize website traffic, improve search rankings, optimize content, and analyze user engagement.
• Apply best practices in tracking, measurement, analysis, and reporting.
• Contribute to brainstorming sessions to develop innovative digital growth strategies.
• Collaborate with the marketing team to ensure campaigns are launched on time and within budget.
• Prepare detailed reports on the performance of digital marketing campaigns.
• Measure and report the effectiveness of all digital marketing efforts against established goals.
• Dedicate 25% of your time to supporting Three Oaks' digital initiatives.
• Performs other duties as assigned.

Qualifications:

• Bachelor’s degree in marketing or a related field (required).
• 3-5 years of experience in digital marketing and advertising.
• Google Analytics Certification
• Extensive experience with digital marketing channels, including SEO, SEM, social media, email marketing, and PPC advertising.
• Hands-on experience in website management, particularly with WordPress. (required)
• Experience in creating and optimizing content for digital platforms.
• Proficient in using marketing automation tools (e.g., Constant Contact, Klaviyo, HubSpot) and email marketing platforms.
• Familiarity with CRM tools, Google Analytics, and other digital marketing tools.
• Knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
• Strong leadership skills with the ability to motivate and lead a team.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong attention to detail and a commitment to delivering high-quality work.

BENEFITS: Paid time off, Paid Health Insurance for Full Time employees, Dental and Vision Insurance, Life insurance and 401(k)

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